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Guide · Pro

Analytics and drop-off

Where people stop. Per-question drop-off, a funnel from opened to submitted, and where visitors came from.

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Where to look

SurfaceWhat it showsHow current
AnalyticsTotal responses, completion rate, views, active forms, and the 14-day trend.Immediately.
A form's Responses tabThe funnel, per-question drop-off, traffic sources and devices.From the previous day.

The funnel is built from a daily roll-up, so a form that has only ever been filled in today will show nothing there yet. That is the roll-up not having run, not the feature failing.

Reading the funnel

  • Opened — someone loaded the form.
  • Started — someone answered at least one question.
  • Submitted — someone finished.
  • Per-question drop-off shows the last question a respondent reached before leaving, and what share of the people who got that far stopped there.

What is and is not recorded

  • No IP address is stored on a response. One is used briefly to rate-limit and to check the spam protection, and then it is gone.
  • No cookie is set. Analytics use a random token that lasts the visit and is never stored on the device.
  • Do Not Track and Global Privacy Control are honoured — a refusal withholds referrer and device, though the view is still counted, because it is true that the form was opened.
  • Only a referrer's origin is kept, never the full address. Device is a coarse bucket, never the raw user-agent.
  • Raw events are deleted after 30 days; only the daily totals are kept.
  • People who abandon a form are counted, never identified. There is no way to read a response that was not submitted.