Free product-market fit survey template
The Sean Ellis test — the survey that tells you whether you have it.
- 6 questions
- Multi-step
- Free, unlimited responses
Opens in your dashboard with the whole form in front of you. Nothing is created until you say so — keep it, restyle it, or pick a different one.
The question · step 1 of 2
Help us build the right thing
How would you feel if you could no longer use this product?
What type of person do you think would benefit most from this?
What is the main benefit you get from it?
How can we improve it for you?
How much value does it give you today?
+ 1 more question
Try it in another theme
Ships in Glass · 26 to choose from
Tap any theme to see this form wearing it.
The share of people who would be very disappointed to lose your product is the product-market fit score, and 40% is the benchmark everyone quotes. This template puts that question alone on step one and uses the rest to explain the answer.
- Questions
- 6 in total — 1 required
- Format
- Multi-step
- Theme
- Glass, changeable to any of the 26
- Cost
- Free, with no cap on responses
The 6 questions it asks
In order, with their field types. Edit, reorder or delete any of them once it's yours.
Step 1The question
- 1How would you feel if you could no longer use this product?Multiple choice · e.g. Very disappointedRequired
Step 2A little more
- 2What type of person do you think would benefit most from this?Short textOptional
- 3What is the main benefit you get from it?Long textOptional
- 4How can we improve it for you?Long textOptional
- 5How much value does it give you today?SliderOptional
- 6Email, if we can follow upEmailOptional
When to reach for it
- Early-stage startups
- New product lines
- Pre-launch validation
- Quarterly PMF tracking
And once it's yours
All of it on the free plan — none of this is an upgrade prompt.
- Conditional logicShow a question only when an earlier answer calls for it.
- Sheets, Slack and webhooksSend every response where your team already works.
- 26 themes, one clickThe same form, restyled from type to field shape.
Frequently asked questions
What score should I aim for?
40% answering "very disappointed" is the commonly cited threshold for product-market fit.
Why is the first question on its own step?
Because it IS the instrument. Everything after it exists to explain the number, not to dilute it.
Is it free?
Yes.
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